UA vs. GA4: The Beginners Guide to Website Analytics
The Abbi Agency
JANUARY 31, 2023
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. The wide world of web analytics can be a scary place, but The Abbi Agency is here to help guide you through these treacherous waters!