Posted on August 18, 2023

How to Use Video Streaming to Build Your Brand

Imagine this scenario: You are the CEO of a growing e-commerce company, and your marketing team has been brainstorming ways to elevate your brand’s presence and engage with your target audience. Your marketing head presents an innovative idea – harnessing the potential of video streaming to create a compelling brand narrative and drive growth. This idea resonates with you, but you are unsure where to begin and how video streaming can make a difference for your brand.

If this scenario sounds familiar, you have come to the right place.

But what exactly is video streaming? 

Video streaming is a way of watching videos over the internet in real-time, without downloading them. It allows you to view the content instantly, like watching a live TV show or a movie online.

Now, how can video streaming help you build your brand? Well, it’s like having a powerful tool at your disposal! Here’s how:

• Reaching more people: You can showcase your brand to a wider audience online with video streaming. More people can discover and learn about your products or services.
• Connecting with customers: Videos are engaging and personal. They let you connect with your customers on a deeper level, sharing your brand’s story, values, and personality.
• Getting attention: In the digital world, grabbing attention is essential. Video streaming can make your brand stand out, capturing the interest of potential customers.
• Showcasing products: You can demonstrate your products or services in action through videos. This helps customers see how they work and what benefits they offer.
• Building trust: You can build trust with your audience by providing helpful and informative content. People are more likely to trust and support a brand they feel connected to.
• Driving sales: Engaging videos can influence buying decisions. Customers who see the value of your offerings are more likely to purchase.
• Creating loyalty: Regularly sharing video content can keep customers returning for more. Loyalty grows when people feel a genuine connection with your brand.

Video streaming also allows you to engage with your audience. You can reply to comments, ask for their opinions, and make them feel valued. When customers feel connected and appreciated, they become loyal to your brand.

Lastly, videos can be used on various platforms – your website, social media, or emails. This gives your brand more exposure and helps you stand out in the crowded online world.

In this article, we’ll explore various ways you can use video streaming to build your brand, attract more customers, and grow your business.

The benefits of video streaming for brands

Video streaming, a pivotal element of digital transformation, has become a game-changer for brands, offering many advantages that can transform their digital presence and business outcomes. Let’s explore the key benefits that make video streaming an essential tool for building a successful brand:

1. Increased brand visibility: Video streaming allows brands to reach a broader audience online. Engaging and shareable videos can attract attention, increasing brand awareness and recognition among potential customers.
2. Enhanced customer engagement: With video streaming, brands can interact with their audience in real-time. Live events, Q&A sessions, and comments create a sense of community, leading to higher engagement levels and a deeper connection with customers.
3. Effective storytelling: Videos are a powerful storytelling medium. Brands can showcase their mission, values, and unique selling points through compelling narratives, leaving a lasting impact on viewers. To captivate audiences from the start, creating a professional video introduction using an engaging intro template can set the tone and enhance the overall viewing experience.
4. Boosted sales and conversions: Engaging product videos can influence purchasing decisions. When customers see products in action or learn how to benefit from them, they are more likely to purchase.
5. Improved search engine ranking: Websites with video content are more likely to rank higher in search engine results. This means more organic traffic and exposure for your brand.
6. Greater social media reach: Social media videos are highly shareable, making them ideal for social media platforms. Users sharing your brand’s videos extend your reach to new audiences and potential customers.
7. Access to real-time analytics: Video streaming platforms provide valuable data on viewer behavior. Brands can analyze metrics like views, watch time, and engagement to fine-tune their video strategies and understand their audience better.
8. Enhanced customer support: Brands can use video streaming for support and tutorials. Clear and visual instructions help customers resolve issues or learn how to use products effectively.
9. Cost-effective marketing: Compared to traditional advertising methods, video streaming offers a cost-effective way to engage a wide audience. It allows brands to do more with limited resources.
10. Building customer loyalty: Regularly providing valuable and entertaining video content creates loyal customers who feel connected to the brand and are more likely to advocate for it.

How to use video streaming to build your brand

Using video streaming to build your brand can be a game-changer in today’s digital landscape. Here’s a step-by-step guide on how to effectively utilize video streaming for brand building:

• Create high-quality videos: Invest in good video equipment and production, while also making the most of video editing software to ensure your videos are visually appealing and professional. High-quality videos reflect positively on your brand and captivate your audience.
• Promote your videos on social media: Share your videos across various social media platforms to reach a wider audience. Leverage the power of social sharing to increase your brand’s visibility and attract new followers.
• Host live events: Use video streaming to host live events, webinars, or Q&A sessions. Interacting with your audience in real-time builds a sense of connection and fosters engagement, making your brand more relatable and approachable.
• Create behind-the-scenes content: Offer glimpses into your company culture and values through behind-the-scenes videos. This humanizes your brand, builds trust, and strengthens the emotional bond with your audience.
• Educate your audience: Use video streaming to educate your audience about your products or services. Create informative videos that explain how your offerings work, showcase their benefits, and provide valuable insights.
• Generate leads: Use video streaming as a lead generation tool. Offer free downloads, exclusive content, or access to webinars in exchange for viewers’ email addresses, expanding your potential customer base.
• Sell products or services: Showcase your products or services through videos to entice potential customers. Highlight their unique features, demonstrate their usage, and offer special promotions to encourage purchase decisions.

Tips for creating effective video content

• Keep your videos short and to the point: Viewers often have limited time and attention spans. Keeping your videos concise ensures that you deliver your message effectively without losing their interest.  
• Tell a story: Storytelling creates an emotional connection with your audience. It engages them on a deeper level and makes your content memorable.  
• Be engaging and informative: Engage your audience by providing valuable information and insights. This establishes your authority and keeps viewers coming back for more. 
• Use humor, visuals, and other techniques to keep your audience’s attention: Humor and captivating visuals can make your content entertaining and shareable. They help retain your audience’s attention throughout the video.  
• Plan and script your videos: Outline the key points you want to cover in your video and create a script to ensure clear and structured message delivery. This helps you stay focused and organized during the filming process.
• Showcase your brand’s personality: Infuse your brand’s personality into your videos. Whether through a unique tone, style, or visual identity, showcasing your brand’s personality helps create a distinct identity and fosters a stronger connection with your audience.
• Optimize for mobile: As a significant portion of video consumption happens on mobile devices, ensure your videos are optimized for mobile viewing. Use subtitles and clear visuals that are easy to follow, even on smaller screens.
• Include calls-to-action (CTAs): Encourage your viewers to take specific actions after watching your video. Whether visiting your website, subscribing to your channel, or purchasing, well-placed CTAs guide your audience toward the desired outcome.
• Use testimonials and reviews: Incorporate genuine customer testimonials and reviews in your videos. Authentic feedback from satisfied customers adds credibility to your brand and helps build trust with potential customers.
• Experiment with different video formats: Don’t be afraid to try various video formats such as interviews, product demos, animated explainers, or vlogs. Experimenting keeps your content fresh and appealing to different segments of your audience.
• Monitor analytics and feedback: Keep track of video metrics, such as views, watch time, and engagement. Analyzing these data points provides valuable insights into what content resonates best with your audience, allowing you to improve future videos.
• Create evergreen content: While timely content is essential, consider creating evergreen videos that remain relevant and valuable over time. Evergreen content has a longer shelf life and can continuously attract new viewers.
• Collaborate with influencers: Partner with influencers or industry experts who align with your brand to co-create video content. Their endorsement can introduce your brand to a wider audience and boost credibility.
• Engage with comments and feedback: Respond to comments and feedback on your videos to foster a sense of community and show that you value your audience’s input.

Tools for video streaming

YouTube Live

YouTube Live is a popular video streaming platform provided by YouTube. It allows creators and businesses to stream live videos directly to their YouTube channels.

• Key features: Real-time interaction with viewers through live chat, automatic archiving of live streams as regular videos, and analytics to track viewership and engagement.
• Benefits: Reach a massive global audience, leverage YouTube’s powerful search and recommendation algorithms for discoverability, and build a dedicated subscriber base.

Twitch:

Originally focused on live-streaming gaming content, Twitch has expanded to include various categories like music, talk shows, and creative content.

• Key features: Interactive chat, Emotes, Bits (virtual currency for supporting streamers), and extensions for adding interactive stream elements.
• Benefits: Engage with a highly interactive community, connect with gaming and creative enthusiasts, and receive support from loyal fans through subscriptions and donations.

Facebook Live

Facebook Live lets users and businesses stream live videos directly on their Facebook pages, groups, or profiles.

• Key features: Instant feedback through comments and reactions, easy audience targeting options, and cross-promotion through social sharing.
• Benefits: Reach a wide audience within your Facebook community, capitalize on the platform’s vast user base, and build stronger connections with followers.

Instagram Live

Instagram Live is an extension of the Instagram Stories feature, allowing users to stream live videos to their followers.

• Key features: Real-time engagement through comments and reactions, disappearing after the live session ends, user-friendly interface.
• Benefits: Create authentic and spontaneous content, build a closer relationship with followers, and leverage Instagram’s visual appeal.

StreamYard

StreamYard is a web-based live streaming tool that simplifies multistreaming to various platforms simultaneously.

• Key features: Easy-to-use interface, on-screen comments for real-time interaction, customizable branding options.
• Benefits: Reach a wider audience by broadcasting to multiple platforms, consolidate comments from various platforms, and manage a professional streaming setup.

Conclusion 

Video streaming has emerged as a powerful and essential tool for brands seeking to thrive in the digital landscape. Its ability to convey engaging and impactful messages has made it a preferred medium for building brand presence and connecting with audiences. By harnessing the potential of video streaming, brands can reap numerous benefits, including heightened brand awareness, increased customer engagement, and enhanced lead generation, ultimately leading to improved sales and strengthened customer loyalty.

As brands venture into the world of video streaming, it’s important to emphasize the significance of creating high-quality and purposeful content. Keeping videos concise, authentic, and tailored to the audience’s interests ensures that viewers remain captivated and receptive to the brand’s messaging.

Remember, creating effective video content is an ongoing process of learning and improvement. Embrace the power of video streaming, and with the right approach, you can establish a strong digital presence and create a lasting impact for your brand. For additional guidance and resources, check out the inEvent blog, which offers valuable insights to help you use video streaming to build your brand successfully.