Posted on January 3, 2024
Trade shows serve as fertile grounds for lead generation, providing a thriving environment for networking and relationship-building. Industry insiders and entrepreneurs converge at these events to showcase their offerings, forge partnerships, and exchange ideas. However, given the significant investments involved in trade shows, measuring the return on investment (ROI) becomes imperative. Rather than scrambling to manage leads manually, investing in a trade show lead capture app can streamline the process, saving time and providing data-driven insights for evaluating returns and shaping future strategies.
Best Trade Show Lead Capture Apps
Selecting the right lead capture app that aligns with your unique needs and objectives can significantly impact the success of your trade show. With a plethora of options available, each offering numerous features, finding the perfect fit can be daunting. To simplify your decision-making process, we’ve compiled a list of the best trade show lead capture apps and discussed their key features.
1. InEvent
InEvent, a renowned event management platform, offers a robust solution for trade shows and a wide range of events. At the heart of InEvent’s event management toolkit lies its exceptional trade show lead capture app. This innovative app empowers event organizers to efficiently gather, manage, and leverage lead data for post-event success. Exhibitors can seamlessly capture leads through diverse methods and gain valuable insights into ROI through event analytics.
Key features of the InEvent lead capture app include:
- Effortless event creation and exhibitor invitations.
- Streamlined lead capture via QR code scanning
- Business card scanning, or manual data entry, the ability to enrich leads with tags, ratings, and notes.
- Collaborative capabilities for exhibitor teams.
- Precise lead data organization through advanced filter search
- Seamless data synchronization with CRMs and marketing technology solutions.
The app also offers real-time reporting and analytics to support data-driven decision-making.
Pros and Cons of the InEvent Lead Capture App:
Pro: Users praise the user-friendly interface, powerful lead generation capabilities, and comprehensive reporting provided by InEvent.
Cons: However, some users may find certain terminology more tailored to trade shows than other types of events, depending on their specific needs and preferences.
2. vFairs Lead Capture App
vFairs, an award-winning event management platform, offers a comprehensive solution for trade shows and various types of events. Central to vFairs’ event management arsenal is its trade show lead capture app. This app empowers organizers to collect, manage, and leverage lead data effectively for post-event success. Exhibitors can capture leads through various means and measure ROI with event analytics. Notable features include:
- Creating events and inviting exhibitors effortlessly.
- Streamlining exhibitor lead capture through QR code scanning, business card scanning, or manual data entry.
- Adding context to leads with tags, ratings, and notes.
- Enabling exhibitors to collaborate as a team.
- Facilitating precise lead data management through filter search.
- Seamlessly syncing lead data with CRMs or marketing technology solutions.
- Providing real-time reporting and analytics for informed decision-making.
Pros and Cons of vFairs Lead Capture App:
Pros: Users appreciate the ease of use, lead generation capabilities, and comprehensive reporting offered by vFairs. It helps strengthen lead generation strategies and post-event engagement.
Cons: Some users find the terminology more suitable for trade shows than other types of events.
3. Cvent LeadCapture
The Cvent LeadCapture app allows exhibitors and sponsors to collect and manage leads efficiently at trade shows. It facilitates real-time lead qualification, lead tracking, and lead export to CRM systems. Key features include:
- Real-time lead qualification through scanning badges or business cards.
- On-demand lead export to CRMs.
- Performance tracking and reporting.
Pros and Cons of Cvent LeadCapture:
Pros: Users find the app intuitive and valuable for lead tracking and follow-up.
Cons: Some users consider it pricey and mention integration issues with other Cvent applications.
4. Whova
Whova’s trade show lead capture app helps organizers and exhibitors collect, manage, and organize lead data. It offers options for lead collection through QR code scanning and manual entry. Features include:
- Centralized lead data collection.
- Virtual business card exchange.
- Exporting lead data to CRMs.
- Lead insights and follow-up options.
Pros and Cons of Whova Lead Capture App:
Pros: Users appreciate the lead generation and data collection capabilities.
Cons: Some users mention limitations in lead capture for events not uploaded to the Whova platform.
5. 6Connex
6Connex’s Eventory Scanner app allows exhibitors to capture leads by scanning QR codes at trade shows. The app emphasizes data encryption and GDPR compliance. Features include:
- Collecting and distributing lead information in real-time.
- Readily available lead data.
- Integration with CRM platforms.
Pros and Cons of 6Connex Lead Capture App:
Pros: Users value the lead follow-up and statistics capabilities.
Cons: Some users report usability issues, particularly regarding menus and content.
6. iCapture
iCapture offers a platform for exhibitors to capture trade show leads by scanning attendee badges. It provides human-transcribed and verified data, ensuring accuracy. Key features include:
- Comprehensive lead data capture, including emails, interests, and more.
- Human-transcribed and verified data.
- CRM integration for seamless data transfer.
Pros and Cons of iCapture:
Pros: Users appreciate the integration with MAP and CRM systems, as well as the lead generation capabilities.
Cons: Some users note outdated terminologies and difficulties in differentiating between leads and total engagements.
7. Webex Events (formerly Socio)
Webex Events, formerly Socio, offers a lead retrieval app for exhibitors to capture, qualify, and prioritize leads. Features include:
- Lead qualification and note-taking capabilities.
- CRM reporting.
- Exhibitor self-service for lead capture.
Pros and Cons of Webex Events Lead Capture App:
Pros: Users find value in lead retrieval capabilities and data insights for event assessment.
Cons: Some users report bugs and issues with features not working as described.
8. Bizzabo
Bizzabo’s Lead Booster app aims to improve lead capture, qualification, and utilization for exhibitors. Features include:
- QR code scanning for lead capture.
- Real-time lead qualification and prioritization.
- Lead reports and export options.
Pros and Cons of Bizzabo Lead Capture App:
Pros: Users appreciate lead generation capabilities and valuable data insights.
Cons: Some users encounter technical difficulties and limitations in customization.
Choose the Right Trade Show Lead Capture App
Selecting the ideal trade show lead capture app requires careful consideration of your specific needs and preferences. Look for an app that is user-friendly, scalable, and customizable to accommodate your requirements. Each app offers a similar set of features, but the user experience and adaptability may vary. Assess your priorities and conduct thorough research to ensure you choose the app that best aligns with your goals.
About the Author / Ana Almeida
