Top 10 Travel Trade Events Worth Visiting in 2024
Even as technology advances and interactions between people mostly occur online, B2B fairs in the tourism industry play a key role. The vis-à-vis meeting with a potential client-partner is definitely crucial in deciding whether or not to engage in a collaboration.
In this article, we will list the most important tourism fairs and exchanges in 2024.
1. Fare Turismo. Rome 20 -22 March 2024
Fare Turismo is the only major event dedicated to young people who want to pursue a professional career in the tourism sector. There are refresher and orientation seminars, the presentation of start-ups, and the opportunity to face job interviews with the most important companies in the tourism industry. Both the 2020 and 2021 editions have been canceled due to Covid-19. Fare Turismo is now ready to welcome you in March 2024 for the 23rd edition.
2. WTM. London 5-7 November 2024
WTM (World Travel Market) is one of the world’s most important travel trade events where important collaborations and partnerships between industry players are born. It is visited by attendees and exhibitors from over 180 countries.
With exhibitors representing destinations from every corner of the globe, WTM serves as a comprehensive showcase of the world’s top travel destinations. Whether you’re looking to discover new emerging markets or promote established tourist hotspots, WTM offers a unique opportunity to explore a diverse range of destinations and uncover hidden gems like Tour des Combins.
3. BMT. Naples 14-16 March 2024
The BMT (Mediterranean Tourism Exchange) is purely dedicated to B2B. It is aimed at the Italian agency network. In the last edition (2018), more than 22,000 professional visitors and about 500 exhibitors attended.
BMT features a robust program of seminars, workshops, and educational sessions covering various topics relevant to the travel industry. From sustainable tourism practices to digital marketing strategies, attendees can gain insights from industry experts, learn best practices, and stay updated on emerging trends. In 2024, the XXVII edition will be held at the Mostra D’Oltremare in Viale Kennedy, 54, Naples.
4. TTG, Rimini 9-11 October 2024
TTG is the most important and attended travel trade event in Italy. There is a wide tourism offer in the Italian territory. Numerous operators are promoting world tourism in Italy.
As one of the leading travel trade fairs in Europe, TTG Rimini offers a vibrant and bustling trade fair experience. From engaging exhibitor booths to product demonstrations and business matchmaking sessions, attendees can immerse themselves in the latest innovations and offerings from across the travel industry.
5. BMTA, Paestum Salerno 31 October – 3 November 2024
The XXV Mediterranean Exchange of Archaeological Tourism will take place from October 31 to November 3, 2024, in Paestum (Salerno, Italy). This travel trade event aims to deepen and popularize the themes dedicated to cultural tourism and heritage.
This event serves as a platform for showcasing lesser-known archaeological sites, museums, and cultural initiatives across the Mediterranean. Attendees have the chance to discover hidden gems and off-the-beaten-path destinations, offering unique experiences for travelers seeking authenticity and cultural immersion.
6. BITESP, Venice 25-26 November 2024
BITESP 2024 will be held in Venice on November 25 and 26, 2024. In addition to this traditional nationwide Italian edition, a new project will be introduced that includes the organization of Regional Editions of BITESP in various regions interested in the new initiative. At its 7th Edition, the event confirms itself as a reference travel trade event for experiential tourism operators and incoming specialists.
7. IFTM, Paris 17-19 September 2024
ITFM is a major European travel trade event usually held in September or October. It is an awesome meeting opportunity for everyone in the tourism industry. The four cornerstones of this travel trade event are Business Travel, Leisure Travel, Responsible Tourism, and MICE.
Beyond the business opportunities, attending IFTM in Paris offers the chance to experience one of the world’s most iconic and culturally rich cities. From its renowned landmarks, such as the Eiffel Tower and Louvre Museum to its charming neighborhoods and gourmet cuisine, Paris provides a captivating backdrop for networking, leisure, and exploration.
8. ITB, Berlin 5-7 March 2024
ITB is one of the largest and most important events in the world. Each year, there are more than 110,000 visitors and 10,000 exhibitors in 160,000 m2. Many sections are dedicated to different market niches: Sustainable and Responsible Tourism, MICE, Cultural Tourism, LGBT, youth, seniors, technology, and more.
ITB has become a single brand under which 2 other fairs are organized, ITB ASIA and ITB CHINA.
9. FIT, Buenos Aires 28 September – 1 October 2024
FIT is definitely the most important B2B event dedicated to tourism in Latin America. It has established itself as a stage of excellence for those seeking to expand their business horizons in the travel industry. It is the ideal meeting to establish valuable contacts with current and potential clients, identify and attract new distributors, expand horizons to emerging markets, and keep abreast of the latest trends in the tourism sector.
10. IMEX America, Las Vegas 17-19 October 2024
IMEX America is an important, well-organized fair focused on MICE Tourism and highly appreciated by exhibitors and visitors. IMEX America serves as a hub for global networking, bringing together thousands of industry professionals from around the world.
Whether you’re a destination representative, event planner, or supplier, the event provides unparalleled opportunities to connect with potential clients, partners, and suppliers, fostering valuable relationships that can drive business growth. There is also a European edition in Frankfurt IMEX that will take place May 14-16, 2024.
Conclusion
You have just seen a small selection of travel trade events in 2024. Of course, there are many more less important tourism fairs and exchanges worldwide. From the renowned ITB Berlin to the immersive IMEX America and the pioneering World Travel Market in London, each event caters to diverse segments of the industry, ensuring that there’s something for everyone.
Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, these gatherings provide the perfect platform to forge partnerships, discover new destinations, and gain insights that can drive your business forward.
About the Author / Ana Almeida
