GIBTM tackles rise of social media
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Another key discussion topic at GIBTM this year was the effect that Social Media plays in promoting MICE business, increasing awareness, improving and maintaining a high level of customer service, and communicating directly with target audiences. When the participants at the seminar ‘What is happening in the World of Meetings?’ were asked what their favourite social media platform was, 41% of them voted for Linked In, while 30% chose Facebook and 11% each mentioning Twitter and YouTube. “A huge impact on the meetings industry is technological advances. It is important to have a phone application for your business – it may not be appropriate depending on the company, but if it is, you need to join the game. Research shows that there are approximately 400,000 apps out there marketing people’s businesses,” stated Sally Greenhill.
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