Live educational event with networking opportunities for hoteliers, short-term rental managers and serviced accommodation providers who want to grow their businesses independently.
LONDON, UK – The Book Direct Show, a key event for short-term rental property managers, boutique hoteliers, B&B owners and serviced accommodation providers, announces its content schedule of industry expert discussions and insight into how to generate more direct bookings. A series of live events will run online from 1-10 September, enabling property managers to attend globally and watch on demand, as well as an in-person conference on Monday 13 September at Tobacco Dock in London.
The live Book Direct Show in London, for up to 150 attendees, will be one of the industry’s first face-to-face networking events in 2021. Delegates will have the opportunity to learn invaluable, practical insights into how to grow their businesses independently and take back control of their bookings. Data from show sponsor Syncbnb indicates that direct bookings have increased from 22% to 25% from 2019 to 2020, indicating that guests are starting to look outside the big OTAs for accommodation options.
A carefully curated, diverse schedule of educational content has been handpicked and includes industry experts. Sessions will deliver insight on B2B strategies, booking conversion, consumer trust, content marketing, data analysis, email marketing, guest experience, Google, professionalisation, revenue management, SEO, social media, storytelling, technology, website design, video marketing and much more. Confirmed speakers include Mark Simpson, Vince Perez, Michael De Jongh, Nancy McAleer and Sarah Riley.
Founded by Damian Sheridan and co-directed by Deborah Labi, both experienced short-term rental industry experts, the Book Direct Show was born in response to the growing concern from accommodation providers around independence, professionalism and safeguarding the future profitability of their businesses.
They commented: “The Book Direct movement has been a hot topic in 2021. We are excited to host one of the first in-person industry events of the year this September, showcasing a stellar line-up of expert speakers who will give their tips to property managers on how to grow their businesses independently. The tactical, educational advice on offer in London and online, will offer practical ways in which to take back control of bookings – whether you are a short-term rental property manager, boutique hotelier or serviced apartment provider.”
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
